Steps to Squeeze More Juice

To maximize the potential of your agency, start by identifying the niches you already serve. Then, narrow your focus to 3-5 industries based on local growth trends, allowing you to dive deeper into those sectors. Next, strategically plan and implement activities to expand your reach within each industry. Always ask for referrals, specifying your area of expertise, as people naturally like to assist. Lastly, explore adjacent services that complement your current offerings, either referring or adding them to further broaden your agency’s impact. By following these steps, you can effectively scale your business and drive growth.